WorkaDaily

Bringing Work-Life Struggles to Life Illustrations

From
Collective Project
Sectors
Company Profile
Timeframe
1 Month
Services
Illustration
About

Workadaily is a whimsical illustration series created to reflect the modern workaholic’s daily grind. Designed to capture the humor, chaos, and challenges faced by professionals in today’s fast-paced world, the series features characters like the stressed-out Deadliner and the ever-efficient Work-From-Anywhere pro. With vibrant colors, relatable themes, and clever depictions, Workadaily speaks to the heart of anyone who’s ever felt the pressure of deadlines or long working hours.

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Approach

Our approach was rooted in empathy. We began by diving into the specific struggles of modern work culture—long hours, high expectations, multitasking, and burnout. Through conversations with professionals in different fields, we gained insights into their daily experiences, which allowed us to truly capture the essence of these workaholic traits in a fun and visually appealing way.

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The Challange
The process of Illustrating Workadaily started with concept sketches for each character. We developed detailed personas for the key characters, making sure that each one embodied a distinct part of the workaholic experience. After finalizing the sketches, we moved on to adding color and texture, using bold, bright palettes to create eye-catching visuals. The illustrations were made with a mix of traditional hand-drawn techniques and digital enhancements to achieve a modern yet timeless feel.
The Solution
Since the launch of Workadaily, the series has generated widespread attention, especially on social media. The whimsical yet relatable illustrations sparked conversation and engagement, as professionals shared their own stories of burnout, productivity, and the challenges of balancing work and life. The series has found its place on posters in offices, as desktop wallpapers, and in online merchandise, resonating deeply with a generation of workaholics looking for humor and relief in their hectic lives.
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The Result
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"Working with Hatypo Studio has elevated our projects to a whole new level. Their expertise in UX/UI design and branding is unparalleled. They have a unique ability to bring a brand's vision to life, creating intuitive and aesthetically pleasing designs that resonate with our audience. Their dedication and attention to detail have made every collaboration a success."
Hugo Cortez
Founder Blomer

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