Brikston

Build Kindness, Realise Happiness.

From

Collective Project

Sectors

Real Estate

Timeframe

1 Month

Services

Branding & Brand Identity

About

Brikston has carved out a reputation as a leader in the industry. When tasked with reimagining the branding for this respected real estate company, Hatypo Studio embraced the opportunity to create a visual identity that would capture the heart of Brikston’s mission—transforming spaces where memories are made, and dreams unfold.

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Approach

The design journey for Brikston began with a deep dive into the brand’s core values and mission. Hatypo Studio collaborated closely with the client to understand the essence of their work, discovering that Brikston wasn’t just about selling properties—it was about helping people find a home that represented their dreams. We focused on creating a brand that would resonate with this message, establishing a foundation of trust, creativity, and care.

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Our team took an empathetic approach, researching the emotional journey that homebuyers experience—from the excitement of finding the right place to the joy of settling into a space that feels like home. We wanted the visual identity to reflect this emotional connection while simultaneously standing out as a beacon of modernity, professionalism, and innovation.

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The Challange

The first step in the design process was establishing a solid visual identity that communicated the warmth and reliability of Brikston’s approach. Our creative team focused on crafting a clean, modern logo that could convey both strength and trust, with the use of solid lines and shapes representing the "bricks" in Brikston. We integrated elements that suggested both stability and aspiration, reflecting Brikston’s dedication to helping people build the foundation for their future.

The Solution

Since the rebranding, Brikston has seen a marked increase in customer engagement and satisfaction. The new visual identity has resonated deeply with homebuyers, who now associate the Brikston brand with trust, reliability, and an emotional connection to their living spaces. Digital engagement has skyrocketed, with the refreshed website becoming a key tool in the customer journey, from initial discovery to final purchase. The rebrand has also been instrumental in helping Brikston further establish itself as a leader in the real estate industry, solidifying its position in a highly competitive market. The new look has allowed Brikston to create a lasting impression on potential clients, ultimately helping them realize their dreams of homeownership.